LVone of the oldest fashion houses in the world, having started in 1854. It sells its products strictly through its own retail stores and online (as an effort against counterfeit). It primarily competes with Versace, Gucci, Chanel, Prada and similar luxury fashion brands.

In the late 19th century, Louis Vuitton was a renowned trunks and luggage retailer. Entering into the 20th century, the company expanded in terms of locations and financial success. Beginning in the middle of the century, it entered the fashion world, integrating its signature Monogram Canvas into purses and bags. Its merger to create LVMH became a milestone step, and from then on, LV came to acquire its luxury fashion image known today.